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SOCIAL MEDIA CASE STUDY
IN THE SHADOW
OF
PLENTY
MEASURED REALITY
SOCIAL MEDIA
DATA DESIGN
The charts trace a widening pattern of child food insecurity, showing its growth over time, its uneven impact across communities, and the geographic and racial disparities that shape who is most affected.
BEYOND THE SCREEN
IN PLAIN SIGHT
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FROM AWARENESS TO ACTION
SOCIAL MEDIA
CALL TO ACTION
The campaign’s call to action aimed to move audiences from awareness to participation through direct giving, support for local food banks, and broader advocacy around child hunger.
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